Customer Insights Manager

Job Overview

Customer Insights Manager

Employment Type: Full Time

Supervisor: Director of Marketing

Location: Dubuque Corporate Office

Job Description

As an integral team member of the Marketing Department, the Customer Insights Manager represents the voice of the customer across Theisen’s, driving customer advocacy and brand strategy. This role is responsible for monitoring brand health and using customer insights to create and manage brand marketing programs that drive awareness, consideration, and loyalty.

Qualifications

• Education: Bachelor's degree in marketing, advertising or related discipline required. MBA preferred.
• Experience: 5-10 years of experience in a marketing role either at an advertising agency, research company or client side.

Job Duties

• Serves as an empathetic representative for the consumer and their wants and needs and translates them into business opportunities.
• Communicates research findings to organizational leadership.
• Owns the brand research partner relationship on projects by setting a clear understanding of project scope, budget, and deliverables.
• Develop a brand tracker and report on results and key learnings.
• Ensures research projects and internal/external surveys are designed to ask the right question and address important business issues (audits quarterly).
• Conducts a variety of research methods such as: concept/copy testing, brand/product assortment preference, advertising development, etc.
• Manages and executes the consumer/customer research projects (or initiative) to uncover unmet needs and identify which opportunities have the most potential for the business.
• Own and manage Theisen’s “More Club Rewards” program and develop strategies to ensure it is the premier loyalty program in the Farm + Home Channel.
• Measure and report monthly on loyalty campaign success.
• Partner with the social manager, brand manager and creative team to develop new and innovative ways to communicate with and tap into our customer base.

Required Knowledge, Skills and Abilities

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Experience with a wide array of product, brand, advertising and customer satisfaction research methodologies
• Exceptional analytical skills with experience in statistical modeling and analysis.
• Experience developing written documents in a professional setting.
• Experience building customer segments, personas, communication frameworks, and connectivity plans.
• Experience working in retail or a consumer lifestyle brand preferred, but not required.
• Strong organization, presentation and writing skills.
• Ability to influence and collaborate with peers and work effectively cross-functionally.

Benefits

Part Time and Full Time eligible for:

• Competitive match on 401K
• PTO, holiday, and birthday-off pay
• Associate discount and many other benefits

Full Time also eligible for:

• Health, dental, vision, flexible spending account

• Short-term and long-term disability
• Life insurance
• PTO, holiday, and birthday-off pay
• Associate discount and many other benefits

Physical Demands

Frequent physical demands include sitting, standing, walking, dexterity, and light grasping.   Occasional physical demands include lifting up to 25 lbs., bending, stooping, reaching, kneeling, squatting, climbing stairs and firmly grasping.  The employee is required to accept incoming calls and must be able to hear and speak.  Specific vision abilities required by this job include vision adequate for the incumbent to perform the responsibilities and functions of the job efficiently.  The associate must have the manual dexterity to manually operate and use a computer and other basic office equipment.

Work Environment and Working Conditions

This position will be performed inside a climate-controlled office facility.  The noise level is low to medium and typical of an office environment.  Potential hazards include electrical hazards.  Atmospheric conditions are typical of an office environment and may include exposure to odors and dust. 

Theisen’s is proud to be an Equal Opportunity Employer.  We do not discriminate against any associate or applicant for employment based on race, color, sex (including pregnancy), age, national origin, religion, sexual orientation, gender identity, disability, status as a veteran, or any other federal, state or local protected class.