Senior Marketing Professional (REMOTE)

Job Overview

The Senior Marketing Professional participates in developing, collaborating, and implementing strategic plans for content development, execution, and measurement of marketing-related communication programs, initiatives, promotions and projects.

PRIMARY & ESSENTIAL RESPONSIBILITIES:

1.    Marketing Strategy, Planning & Execution
•    Design and implement marketing strategies aligned with business targets.
•    Research market to better understand target audience.
•    Develop, maintain and coordinate project schedules and workflow to ensure marketing projects are completed on time and as designated.
•    Coordinate with internal leadership, resources and third parties/vendors for the flawless execution of projects.
•    Drive the definition of project scope and objectives, involving all relevant stakeholders and ensuring technical feasibility. Develop a detailed project plan to monitor and track progress.
•    Manage multiple projects simultaneously and understand project priorities and in the context of the company’s strategic plan.
2.    Strategic Communication & PR Planning
•    Create, implement and manage all internal and external communications, including advertising, marketing collateral, presentations, direct mail, press releases, public relations content and internal messaging.
•    Coordinate and manage all merger and acquisition (M&A) communication projects; assist in the project management and work closely with the M&A team to deliver successful messaging.
•    Develop PR strategies, campaign and initiatives to improve public perception of the company.
•    Manage day-to-day press inquiries, working with colleagues across the organization to draft and issue statements, press lines and responses in accordance with the organization's procedures.
•    Aid in the preparation of presentations and/or speeches for M&A, upper management, or geared toward employees.
3.    Creative Direction and Counsel
•    Establishes voice of brand, sets appropriate tone in all communications, and provides direction in the overall creative outputs for the organization
•    Develop and maintain standards that ensure brand consistency through all marketing channels
•    Responsible for all content approvals, including the implementation of proper grammar and corporate styles; ensure finished products are in line with company brand and desired look and feel.
•    Ensure compliance with all applicable regulations and industry self-regulatory standards

4.    Evaluation and Reporting
•    Determine and implement methods of accurately and regularly assessing the effectiveness of tactics and measuring them against the approved communication plan, and provide regular reporting on success of communications efforts
•    Research and establish meaningful benchmarks to determine metrics for improvement and effectiveness

REQUIRED SKILLS & EXPERIENCE:

1.    5-7 years of experience managing marketing, communications, and/or print production projects.
2.    Bachelor’s Degree in Communications, Marketing, Journalism or Advertising.
3.    Must possess excellent organization and planning skills; time and project management
4.    Excellent attention to detail, including strong writing, editing and proofreading skills.
5.    Ability to work effectively in a fast-paced, sometimes demanding and challenging environment, while maintaining perspective.
6.    Ability to work alone or lead a team to get the job done, manage the flow of projects, programs and processes necessary to attract and retain customers to Heartland’s member banks
7.    Leadership skills: team motivation, conflict resolution and decision-making.
8.    Knowledge of Microsoft Office, Adobe Creative Suite and other applicable software applications.
9.    Banking or other financial experience preferred