Marketing and Social Media Manager

Job Overview

                   MARKETING AND SOCIAL MEDIA MANAGER

Employment Type: Full Time

Supervisor: Director, Marketing

Location: Dubuque Corporate Office

Job Description

Candidate must be comfortable in a range of design mediums from print to digital advertising and marketing assets. Primarily working directly with purchasing team to create compelling and exciting marketing materials with Theisen’s and vendor brand standards being upheld. This job requires continuous attention to detail, ability to prioritize and meet deadlines, multi-tasking, and working with confidential information.

Qualifications

• Education: Bachelor’s Degree in Marketing, Communications or related field.
• Experience: 3-5 years’ experience in marketing and social media management

Technical Requirements

• Equipment: DSLR/Mirrorless Camera, Studio Lighting
• Software: Adobe Creative Suite, Microsoft Office with an emphasis on Excel and PowerPoint.

Job Duties

Content Planning and Development

• Continuously develop, refine and manage Theisen’s content calendar.
• Lead regular collaborative brainstorming sessions to inspire and guide content development.
• Work collaboratively with peers and agency partners to develop unique audience and targeting content.
• Manage content contractors/vendors to create and/or update Theisen’s content, based on strategies and timing that flows out of the content calendar.
• Work in tandem with Marketing Director and external partners on the creation and execution of paid media campaigns.

Social Media Planning, Monitoring and Engagement

• Oversee Theisen’s social media strategy, including planning, message development, monitoring, and engagement.
• Compile monthly social media reports and then review with internal teams.
• Work on strategies to monitor social media posts and actively engage with key audiences.
• Work in tandem with marketing to log social media posts in Theisen’s project management database.

Community Events

• Identify and execute on unique opportunities for Theisen’s to sponsor community events that highlight our mission of giving back.
• Oversee current sports and large event sponsorships for Theisen’s ensuring maximum exposure and brand integrations at these key events.

Communications

• Develop and oversee customer email strategy in partnership with Advertising and Creative Manager ensuring a cohesive voice highlighting all key categories and reaching all key customer profiles.
• Oversee internal email newsletter conveying key company information across all company associates.

Required Knowledge, Skills and Abilities

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Ability to get along with co-workers and deal with colleagues effectively and professionally
• High attention to detail
• High degree of self-motivation
• Ability to perform and collaborate in a team setting
• Ability to work well under pressure, deadline-oriented
• Possess strong communication skills across all mediums
• Strong project management skills
• Previous experience managing vendors and contractors
• Knowledge of social media platforms, including Facebook, Instagram, Twitter, and LinkedIn, especially in a retail setting
• Familiarity with current online distribution channels and those “coming down the pipeline”
• Familiarity with Google Analytics and other social media reporting tools
• Experience with photo editing software such as Adobe Creative Suite
• Experience with a variety of digital devices
• Possess a valid driver’s license and provide own transportation

Benefits

• Competitive match on 401K
• PTO, holiday, and birthday-off pay
• Associate discount and many other benefits
• Health, dental, vision, flexible spending account
• Short-term and long-term disability
• Life insurance
• PTO, holiday, and birthday-off pay
• Associate discount and many other benefits

Physical Demands

Frequent physical demands include sitting, standing, walking, dexterity, and light grasping.   Occasional physical demands include lifting up to 25 lbs., bending, stooping, reaching, kneeling, squatting, climbing stairs and firmly grasping.  The employee is required to accept incoming calls and must be able to hear and speak.  Specific vision abilities required by this job include vision adequate for the incumbent to perform the responsibilities and functions of the job efficiently.  The associate must have the manual dexterity to manually operate and use a computer and other basic office equipment.

Work Environment and Working Conditions

This position will be performed inside a climate-controlled office facility.  The noise level is low to medium and typical of an office environment.  Potential hazards include electrical hazards.  Atmospheric conditions are typical of an office environment and may include exposure to odors and dust. 

Theisen’s is proud to be an Equal Opportunity Employer.  We do not discriminate against any associate or applicant for employment based on race, color, sex (including pregnancy), age, national origin, religion, sexual orientation, gender identity, disability, status as a veteran, or any other federal, state or local protected class.